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When David beats Goliath: Crossing the Chasm

This weekend was memorable for a number of events. While at a personal level, it was memorable for my son getting his Karate Black Belt, for many it was memorable probably due to another famous Indian victory over Pakistan at the World Cup, and for some it was...

Disruptive Innovation and India’s Tryst with Destiny

Very many years ago I had read a book considered by many as a classic in technology marketing – “Crossing the Chasm – by Geoffrey Moore”. It describes the challenges faced by technology marketers, most of whom, at some point, have to sell a...